Uldum, a new zone added with Cataclysm, was known as the "Land of the Titans." An ancient desert formerly inaccessible to the Alliance and the Horde, it is rich with Titan lore and an advanced civilization, the Tol'vir. This region draws aesthetic influences heavily from Ancient Egypt, with pyramids, obelisks, similar deities, and irrigation systems.

Deathwing recently struck a bargain with the Neferset tribe, offering them eternal life. Of the two tribes that did not ally--the Orsis were completely wiped out, while the Ramkahen require the player's assistance to survive. Harrison Jones also shows up to investigate the area.

Players can loot small camel figurines across the zone in the hopes of getting Reins of the Grey Riding Camel.